Founded in 2011 by the couple Meir Moyal and Sabina Moyal Musayev, their vision combines traditional techniques and at the same time creates poetic, up to date and comfortable fashion. Musayev is a third generation of tailors who immigrated from Baku, Azerbaijan, an area rich with textile heritage. Embracing the decorative and ethnic influences of her past, combined with a modern receptiveness, she iscreating unique, poetic and feinine pieces for the conteporary women. The items are designed in an easy to wear fashion so as to maximize their functionality and compatibility to the modern way of life. The evening dresses are elegant and relaxed and with minor stylistic add-ons can be worn throughout the day. The designes have an impressive presence yet not too domineering. Thus enabling a unique and individualistic interpretation of the dress.